Social media

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Are you ready to go with social media?

In a view questions the psychologist Suzan Giurleo PhD diagnoses your ability to use social media as a health care provider.

Organizations that ban their physicians from using social media have more to lose than to win in the long run says Kevin Pho MD, an internal medicine physician.

Physicians in the social media space give their institution a trustworthiness online. If the institution wants to protect it self  from any risk it can demand to the physician to state, in his mission statement for example, that his views do not engage necessarily the institution and is not the reflects of the institution policy.

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Pharmaceutical firms as well as Big Health Insurance companies are afraid of comments on their Facebook pages. Pharmaceutical firms close their Facebook account and Health care insurers don’t even dare to open one, because they are reluctant to angry comments from their enrollees. We advise them: don’t fear Facebook, learn to use it.

But organizations, like Pharmaceutical firms and Health Insurance companies are, believe deeply in hierarchical links while Facebook don’t even know the meaning of the word “hierarchy”. Facebook produces typically horizontal linkages.

These organizations prefer undertake expansive opinion polls or surveys on random sample of customers whereas reading Facebook comments should have given them, if well analysed, the appropriate qualitative information they were searching for.

But that’s the way the world goes!

The utility of social networks in health

Authors appertaining to an unexpected association of specialties (engineers, sociologists and health service specialist) published a very interesting report entitled: The necessary conditions enhancing the capacity of the social networks to create moral values in health and disability

We translate below a part of their conclusion:

“The reader must have noticed that the term “magic” is frequently employed by some of the persons we have interviewed. This expression, in the meaning used herein, highlights the essential experience lived by these social media users. This experience, well known in social anthropology, is the capacity of the social connection to empower the willing to live, which is growing in every one of us, each time we feel that somebody is waiting for us and that our own existence is valuable for someone else. We conclude temporarily this exploratory study with these unexpected testimonies.”

We are indebted to the Documentation Department of the RSI for having signalled us this report.