Evaluation of the alleged medical innovation needs to respond to 10 questions:
3) disease mongering (exaggeration of the disease)
4) evidence (how strong are the proofs)
5) harms caused by the innovation (how often)
6) false novelty (off label use of an old technique)
7) way of reporting benefits (relative or absolute results)
8 ) are sources appropriately quoted (who are the experts?)
9) who is promoting (conflict of interest)
10) does an alternative to this innovation exist?
Responses to these ten questions resume what an health care consumer needs to know when reading to news that report on health innovation and breaking news research findings.