Pharmaceutical firms as well as Big Health Insurance companies are afraid of comments on their Facebook pages. Pharmaceutical firms close their Facebook account and Health care insurers don’t even dare to open one, because they are reluctant to angry comments from their enrollees. We advise them: don’t fear Facebook, learn to use it.
But organizations, like Pharmaceutical firms and Health Insurance companies are, believe deeply in hierarchical links while Facebook don’t even know the meaning of the word “hierarchy”. Facebook produces typically horizontal linkages.
These organizations prefer undertake expansive opinion polls or surveys on random sample of customers whereas reading Facebook comments should have given them, if well analysed, the appropriate qualitative information they were searching for.
But that’s the way the world goes!